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www.vidoons.com Lecture given by Professor Andrew Fearne of Kent Business School illustrated with VIDOONS. The concept of the value chain was introduced by Michael Porter in his seminal text ‘Competitive Strategy’ (Porter, 1995), in which he highlights the potential for different organisations within the chain and different functions within organisations to add value and thereby deliver competitive advantage. However, the term ‘value chain’ has yet to become cemented in the vocabulary of commercial businesses and government departments. Moreover, the academic literature on value chains and value chain management is distinctly limited, with a supply chain (operations management, procurement, logistics) orientation dominating the business management journals. In essence, the starting point on the journey to sustainable competitive advantage is the change in mindset that places the consumer first and everything else subordinate to their needs and wants. Even those agencies with a mandate to secure behaviour change and influence consumer motivation — for the benefit of their health or the sustainability of the environment — an understanding of their perceptions and attitudes is critical. Whether we are trying to build loyalty for our brands or more sustainable communities and environments, changing people’s behaviour begins by understanding what motivates them and to do that requires a paradigm shift in the way we view the value chain — from supply push to demand (value …

Efficient Logistics Management goes a long way in determining the strong positioning and marketing of the products in the industry. The company in turn earns a positive name and win applauds and appreciation from clients and customers. Managing the logistics is not an easy job and requires expert knowledge and competence. Right from the raw material to the final stage, managing the entire requirements and transferring it to the right place is taken care of by Logistics Management. It strategies, plans, executes and implements as per industry standard and customized needs. With the help of optimum transportation solutions, businesses, retailers, wholesalers, manufacturers make the maximum use of such services for their advantage. Whether its bulk consignments, hard-to-handle goods or delicate items, utmost care is taken by Logistics Management service providers.

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Be it Logistics Management or Supply Chain Solutions, both play a major role in determining the overall success of a company. With highly proficient services in place, the business can reach the pinnacle in no time and improve the complete profit scenario of the business. Let yours flourish with the best provider in the industry. There are a huge number of service providers and choosing becomes tough. Go by the basic requirements and the benefits, a service provider can offer you. Then select on the basis of its credibility, authenticity and clientele. Don’t get trapped in the false claims and do extensive research before finalizing the one for your Logistics and Supply Chain needs.